User Experience (UX) & User Interface (UI) Design

User experience (UX) design is encompasses the process of creating products that provide meaningful and relevant experiences to users. In the context of digital products, this involves the design of the entire process of reaching the right audience and engaging the user and includes all aspects of branding, design, usability, and functionality.

Usability and User Interface Design are important aspects of UX Design, but UX design covers a wide array of other areas, too. As UX designers we are concerned with the entire process of acquiring and integrating a product, whether it be a new website or a digital product, including aspects of branding, design, usability and function. 

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”

— Don Norman, inventor of the term “User Experience”

There’s a lot to consider if you want to understand the full user experience, and Peter Morville breaks it down beautifully with his UX honeycomb:

Digital Forest can help you to engage with User experience design at each level from initial User research, content Strategy, Interaction Design and Creative direction through to prototyping and usability testing.

UI (User Interface) Design

With over 15 years experience in designing for digital platforms, Digital Forest can provide engaging and intuitive User Interface design for websites and apps for both Desktop and Mobile. With full prototyping and front end development capabilities we can turn beautiful UI visual concepts into working examples, for both stakeholder review and user testing. We have worked with a number of Development teams both in house and agencies to provide engaging UI and frontend assets for deployment on existing custom system or new platforms.