Search Engine Optimisation

Millions of people use search engines every day and the Internet is a crowded place. Gone are the days when visitors will trawl through pages of search results to find what they’re looking for; typically, they will check one, maybe two pages of results before making a selection - so it’s critical that your website is optimised to achieve the highest possible ranking within search results. This is achieved using Search Engine Optimisation (SEO).

Search Engine Optimisation (SEO) is the practice of improving a website's visibility in search engines by optimising its pages, content and HTML to improve relevance relating to specific keywords and phrases and make it more accessible for search engine rankings. SEO is a complex subject which is impossible to do justice here. However, we have summarised some of the basics to help give a general understanding of the practice.

SEO Surrey

Although we can work with clients anywhere we focus on providing SEO services to  Clients in Surrey, This allows us to meet face to face and provide training and consultancy services in a highly personalised and interactive fashion, often on the Client Site. Based in Farnham in the West of Surrey we can also easily provide SEO services in Hampshire.

How it Works

In order for your website to be included in search results, it must first be indexed by search engines - in other words, the likes of Google, Yahoo! and Bing need to know that your website exists. There are defined ways to submit your site to search engines so that they know all of the pages within your site (i.e. your site map) and, once this is done, those search engines will ‘crawl’ your entire website to analyse its content and HTML so that your pages can be ranked in search results.

Optimising a website for search engine rankings falls into two main areas:

On Site SEO
On Site SEO refers to SEO techniques which can be implemented within your website and is comprised of three main components:

  • Code Structure and Semantic Markup. The way that code is written is really important for search engines to be able to crawl your website effectively.
  • Meta Data and Page Titles. Used effectively these data tags within the code of web pages can help you rise through the search result listings.
  • Natural, Engaging Content. A common mistake with SEO is to cram pages with identified search terms - this is bad practice, resulting in content that is of little value to visitors and poor rankings within search results (search engines are now well-used to identifying ‘keyword stuffing’ within websites and ranking them accordingly). Websites with original content which includes well placed keywords used naturally and conservatively achieve higher rankings in search results, as do sites where content is regularly updated.

Off Site SEO
Off Site SEO refers to SEO techniques employed outside of your website. In short, this is concerned with obtaining links to your website - but all links are not equal! We can offer advice and practical assistance with promoting your website and obtaining links from other websites in an effort to improve your own search rankings.

Our Approach

Digital Forest has a wealth of expertise in the art of SEO and we offer a range of services to help you establish and maintain a successful SEO strategy. Our SEO offering includes:

  • SEO Audit
  • SEO Strategy Development
  • Development of SEO Content
  • Onsite Optimisation
  • SEO Training for internal teams
  • Search Engine Monitoring services

We firmly believe in a transparent approach to SEO and as such, we actively encourage participation from our clients. We can get you started and even write your first batch of SEO content for you - but true success with SEO only comes when it becomes an intrinsic part of your business, so the more we can share with you, the better.